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L' ISR rapporte-t-il autant que les autres placements ?

Publié le 23 décembre 2020 à 6:00


Tordons immédiatement le cou à une idée reçue : l’Investissement Socialement Responsable (ISR) ne sacrifie PAS la performance financière, au nom des enjeux environnementaux ou sociaux. Au contraire !

 

De nombreuses études académiques1 ont démontré que l’ISR permet de générer de la surperformance dans la durée, tout particulièrement en temps de crise…

 

Les faits le vérifient sur le terrain et dans les portefeuilles…

Un exemple ? A l’épreuve de la crise déclenchée par la pandémie de Covid-19, les fonds durables ou ISR se sont révélés les plus résilients. Investisseurs en entreprises, nous nous sommes bien entendu intéressés à la réaction boursière des entreprises en portefeuille.

 

Notre étude ISR & Performance by LFDE2, portant sur la compatibilité de l’ISR et de la performance boursière, a révélé la résilience des entreprises dotées des meilleurs profils Environnementaux, Sociaux et de Gouvernance (ESG) : la surperformance des meilleurs profils ESG s’est accentuée à l’épreuve de la crise. Du 01.01.2010 au 31.03.2020, le portefeuille des meilleurs profils ESG génère une performance 3,8 fois supérieure à celui des pires profils ESG. Un écart qui s’est accentué, puisqu’il était de 2,6 fois fin 2019.

 

Les raisons de la surperformance de l’ISR

Premier atout : la qualité ! Les entreprises dotées des meilleurs profils ESG sont majoritairement des entreprises de qualité avec des bilans solides.

 

L’autre atout est la bonne gestion des risques extra-financiers des entreprises en portefeuille.

Celles qui prennent en compte l’ensemble de leur écosystème et inscrivent leur stratégie dans une vision de long terme, favorisent l’anticipation des risques. Récemment, les entreprises dotées de politiques de protection des salariés et des clients et/ou environnementales matures ont rebondi plus rapidement face à la crise.

 

ISR, créateur de valeur durable pour tous !

 

En investissant ISR, on oriente ses capitaux vers les entreprises capables de répondre aux enjeux du développement durable, aux enjeux climatiques, sociaux… En sommes vers les entreprises qui voient loin, et anticipent leurs risques, financiers et extra-financiers.

 

En investissant ISR, on mobilise les flux financiers vers les entreprises les plus vertueuses et la construction d’un écosystème plus résilient et plus durable. Les investisseurs ne s’y trompent d’ailleurs pas, l’essor de l’ISR s’accélère !


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